Space Is Sold
By Area.
One page size. One grid. One rate mechanic. This document governs paid space in every Cabanga Africa Group magazine and on every magazine website. Any edition, any market, the same specification and the same arithmetic. Effective 1 August 2026.
Advertising space in Cabanga Africa Group magazines is sold by area at USD 0.015 per square millimetre, identically across all twelve editions.
- A full page is 51,359 mm2 of live area and costs USD 770 per edition, per issue.
- Eight print units, from a strip to a double-page spread. No other sizes are sold.
- Position loadings run from +10% to +60%. Network discounts reach -35%.
- One web banner unit, 1500 x 250 px, from USD 195 per month per site.
- Price any booking yourself in the quote builder at the top of this page.
Price Your Space
Every figure below is produced by the same arithmetic that governs the rate card: area multiplied by USD 0.015, then position loading, then the larger of the series or network discount. Nothing is negotiated and nothing is hidden.
What Will It Cost?
Choose a unit, a position and a commitment. The price updates as you go.
Width first, then height. A custom unit cannot exceed the 203 x 253 mm live area of a single page, or 438 x 253 mm across a spread.
Series and network discounts are alternatives, not cumulative. The larger of the two applies.
One banner unit only, 1500 x 250 px. Minimum booking is one calendar month. Creative may be changed once a month at no charge.
Indicative. All figures in United States Dollars, exclusive of any applicable local tax. A booking is confirmed in writing against the terms in section 08.
Twelve Editions, One Standard
Every edition is produced to the same house specification: 235 x 300 mm, the same two-column grid, the same typography, the same production pipeline. An advertisement built to this specification runs unaltered in any edition, or in all twelve at once.
Frequency: monthly. Each edition publishes a numbered volume and issue. The Probe Journal and BehaviourReport are produced to the same page specification but are quoted separately.
Space Is Sold By Area
There is no negotiated card. The base rate is USD 0.015 per square millimetre of booked space, applied identically across all twelve editions. A full page occupies 51,359 mm² of live area and therefore costs USD 770. Position loadings and volume discounts are applied to that figure, in that order.
Worked Example
A half page horizontal in Moakanyi, placed opposite the contents page, booked for six consecutive issues:
| Space: 203 x 125 mm | 25,375 mm² |
| Base rate | x USD 0.015 |
| Space cost | USD 381 |
| Position loading: facing contents (+25%) | USD 476 |
| Series discount: 6 insertions (-15%) | USD 405 |
| Payable per issue | USD 405 |
| Total, six issues | USD 2,430 |
All figures in United States Dollars, exclusive of any applicable local tax. Prices are rounded to the nearest dollar at the space-cost stage, and every figure thereafter - loadings, discounts, network totals - is calculated from that rounded space cost.
The Page Every Edition Is Built On
- Trim
- 235 x 300 mm portrait. Identical in every edition.
- Bleed
- 3 mm on all four sides. Supply size 241 x 306 mm.
- Live Area
- 203 x 253 mm. All non-bleed space is measured inside this box.
- Margins
- 16 mm left and right, 25 mm head, 22 mm foot.
- Columns
- Two columns of 97 mm with a 9 mm gutter.
- Safety
- Keep all type and logos 10 mm inside trim on bleed material.
- Gutter
- On a spread, allow 6 mm clear of the binding either side.
Every advertisement unit below is a whole number of columns wide. Nothing in this card sits off-grid, which is why one set of artwork runs in all twelve editions without adjustment.
Available Space
These are the only print units sold. Rates are per edition, per issue, at run-of-book position, before loadings and discounts.
| Unit | Live size (W x H) | Supply with bleed | Area | Rate |
|---|---|---|---|---|
| Double-page spread | 438 x 253 mm | 476 x 306 mm | 110,814 mm² | 1,662 |
| Full page | 203 x 253 mm | 241 x 306 mm | 51,359 mm² | 770 |
| Half page - horizontal | 203 x 125 mm | 241 x 141 mm | 25,375 mm² | 381 |
| Half page - vertical | 97 x 253 mm | 116 x 306 mm | 24,541 mm² | 368 |
| Third page - horizontal | 203 x 84 mm | 241 x 100 mm | 17,052 mm² | 256 |
| Quarter page - horizontal | 203 x 62 mm | 241 x 78 mm | 12,586 mm² | 189 |
| Quarter page - vertical | 97 x 125 mm | 116 x 141 mm | 12,125 mm² | 182 |
| Strip | 203 x 42 mm | 241 x 58 mm | 8,526 mm² | 128 |
Bleed supply sizes add 3 mm on every edge that runs off the page. Units that sit inside the text block (third, quarter, strip) are ordinarily supplied at live size with no bleed; bleed versions are accepted where the unit is placed at the head or foot of a page.
Position Loadings
Applied to the space cost before any discount. Run-of-book carries no loading and no position guarantee.
| Position | Loading | Full page |
|---|---|---|
| Outside back cover | +60% | 1,232 |
| Inside front cover | +50% | 1,155 |
| Inside back cover | +35% | 1,040 |
| Facing contents or editor's note | +25% | 963 |
| Guaranteed first third of book | +15% | 886 |
| Guaranteed right-hand page | +10% | 847 |
| Run of book | - | 770 |
Series and Network Discounts
Series and network discounts are alternatives, not cumulative. The larger of the two applies.
| Commitment | Basis | Discount |
|---|---|---|
| 3 insertions | Same edition, within 12 months | -10% |
| 6 insertions | Same edition, within 12 months | -15% |
| 12 insertions | Same edition, within 12 months | -20% |
| 3 to 5 editions | Same unit, same issue cycle | -15% |
| 6 to 11 editions | Same unit, same issue cycle | -25% |
| All 12 editions | Network buy, same unit, same issue cycle | -35% |
A full page across the full network in one issue cycle: USD 9,240 at card, USD 6,006 net of the 35% network discount.
How To Supply Artwork
PDF/X-1a:2001 or PDF/X-4. Single page, one advertisement per file.
CMYK. Convert all RGB, Lab and spot colours before supply.
Maximum 300%. Solid black type 100% K only.
Large solid areas: 60C 40M 40Y 100K.
300 ppi at final size. 1200 ppi for bitmap line art.
7 pt positive, 8 pt reversed. Hairlines not below 0.25 pt.
Fully embedded or outlined. No Type 3, no OpenType variable fonts.
Crop and registration marks offset 5 mm. No colour bars inside trim.
Flattened, or supplied as PDF/X-4 with live transparency.
Up to 40 MB by email. Larger files by transfer link.
Advertiser_Edition_Unit_Vol_Issue.pdf
A contract proof is not required. Supply a low-resolution PDF for position reference.
Material that does not meet this specification will be returned for correction. Where correction is not possible before the material deadline, the booking runs as a house advertisement and remains payable.
The Web Banner
One banner unit is sold across the network. It is the only advertising position available on the magazine websites, and it is identical on all twelve.
Shown at scale. Dashed guides mark the central safe zone that survives narrow viewports.
1500 x 250 px (6:1). No other size is accepted.
3000 x 500 px, supplied alongside the standard file.
JPG, PNG or GIF. RGB, sRGB profile.
200 KB static, 400 KB animated.
Maximum 15 seconds, 3 loops, then rest on a static end frame.
Keep the logo and the message inside the central 1140 x 250 px. Edges may be cropped on narrow screens.
28 px at 1500 px wide, so it remains legible when the banner scales down.
Required where the banner background is near-white, so it separates from the page.
One destination URL, https only, supplied with the artwork. UTM parameters welcome.
Not accepted. Hosted creative only.
Impressions and clicks, reported monthly.
Rotated across article and index pages of the edition site.
Digital Rates
| Buy | Sites | Per month |
|---|---|---|
| Single edition | 1 | 195 |
| Regional cluster | 3 to 5 | 495 |
| Half network | 6 to 11 | 890 |
| Full network | All 12 | 1,450 |
Term discounts: 3 months -10%, 6 months -15%, 12 months -20%. Minimum booking one calendar month. Creative may be changed once per month at no charge.
The Monthly Cycle
| Stage | Deadline |
|---|---|
| Space booking confirmed | 15th of the month preceding publication |
| Print material supplied | 20th of the month preceding publication |
| Cancellation without charge | Up to the booking deadline. After that, 100% payable. |
| Publication | Last working day of the month |
| Web banner live | Within 2 working days of material and payment |
What We Will And Will Not Run
- Advertising is sold separately from editorial. Space carries no influence over coverage, and no coverage is offered, implied or withheld in connection with a booking.
- Any advertisement that resembles editorial in typography or layout is labelled ADVERTISEMENT at the head of the space, set in the house style. This label is not optional and does not reduce the booked area.
- Sponsored features and brand studies are produced by the editorial desk to the house standard and are quoted separately from this card. They are always labelled.
- The publisher may decline any advertisement without stating a reason, and will refund in full where material has already been paid for.
- The advertiser warrants that it holds all rights in the material supplied and indemnifies the publisher against any claim arising from its publication.
- Rates are quoted in United States Dollars and exclude value added tax and withholding tax, which are payable by the advertiser where applicable.
- Payment is due before publication unless credit terms have been agreed in writing.
- This card supersedes all earlier rate cards and is valid until superseded.
Read the full editorial position on the commercial firewall in the Editorial Policy.
You Are Not Buying Readers.
You Are Buying Thinkers.
Over 15,000 pan-African business owners across 25 African territories - people who own at least one business in more than one country. See the industries, the territories and how the thinkership lives.
BOOK YOUR SPACE.
Bookings and material: info@cabanga.africa
Offices: Gaborone · Johannesburg · Chinhoyi
Here.
Advertising Questions
How do I work out the price of an advertisement?
Use the quote builder at the top of this page. Choose a print unit or a custom size, a position and the number of editions and insertions, and it applies the same arithmetic as the rate card: area multiplied by USD 0.015, then the position loading, then the larger of the series or network discount.
How much does a full page cost in a Cabanga magazine?
A full page occupies 51,359 mm2 of live area and costs USD 770 per edition, per issue, at run-of-book position, before position loadings and volume discounts.
How is advertising priced across the twelve editions?
By area. Every unit is charged at USD 0.015 per square millimetre of booked space, applied identically in all twelve editions. There is no negotiated card.
What does it cost to advertise across the whole network?
A full page across all twelve editions in one issue cycle is USD 9,240 at card, or USD 6,006 net of the 35 percent network discount.
What artwork do I need to supply?
A single-page PDF/X-1a:2001 or PDF/X-4, CMYK, maximum 300 percent total ink, images at 300 ppi at final size, fonts embedded or outlined. Full specification is in section 05.
When are the advertising deadlines?
Space is confirmed by the 15th of the month preceding publication and print material is supplied by the 20th. The edition publishes on the last working day of the month.
Does buying advertising get me editorial coverage?
No. Advertising is sold separately from editorial. Space carries no influence over coverage, and no coverage is offered, implied or withheld in connection with a booking.
Who reads Cabanga magazines?
Cabanga does not have a readership, it has a thinkership - over 15,000 pan-African business owners across 25 African territories, typically holding at least one business in more than one country. The full audience profile is on the thinkership page.
Can I advertise on the magazine websites?
Yes. One banner unit is sold, 1500 x 250 px, from USD 195 per month for a single edition site to USD 1,450 per month for all twelve.
Published by Cabanga Africa Group. Reviewed by Oscar Manduku-Habeenzu, MBA, Founder and Expansion Architect. Last reviewed .