Built To MoveAfrican Business.
African businesses rarely stall for lack of ambition - they stall for lack of a system to turn insight into action. Cabanga Africa Group exists to close that gap: a pan-African business media group, publishing since 2017 to move business from strategic thought to decisive action.
The Pan-African Operating System
Twelve regional business magazines, each written inside the market it serves and produced to one house specification.
Operating across 43 African countries, the Group runs five business units on that one audience - the magazines, the platforms, the Bookshelf, Cabanga TV and in3Days Africa - positioning African businesses for visibility, authority and expansion.
Five Business Units
Cabanga Africa Group is made up of five business units. The magazines build the audience; the platforms, the Bookshelf, Cabanga TV and in3Days Africa each serve it. The platforms are built by Cabanga Platforms, the Group's build unit, and are owned by Cabanga Africa Group.
Twelve regional business magazines, each written inside the market it serves and produced to one house specification, with print and banner advertising sold across all twelve.
Ten platforms - Huyai, RIMAI, Dura, Setsebi, Moeletsi Africa, Mashofe, magraft, Musika, Digital Navigator and Cabanga AdServe - built by Cabanga Platforms and owned by the Group.
The bookshop of the Group, online and on physical Bookshelves in five countries, and book publishing for business books, memoirs and biographies.
The streaming service for African business and economics: curated programmes across nine business channels, free to watch, and contract channels for companies.
in3Days Africa: websites live in three working days and monthly digital marketing across eight platforms, for businesses in twelve countries.
Our Mission
To build the platforms, intelligence, and digital systems that enable African businesses to move from visibility to market leadership.
Ready to Build Real Market Presence?
Speak to Cabanga Africa Group and start building visibility, credibility, and positioning that lasts.
Cabanga Africa Group at a Glance
| Measure | Figure | Basis |
|---|---|---|
| Business units | 5 | Magazines, Platforms, Bookshelf, Cabanga TV, Digital |
| Regional editions | 12 | The twelve operating markets |
| Countries reached | 43 | Where the magazines are read and contributors are drawn from |
| Direct subscribers | 28,000+ | Across the whole network |
| Downloads to date | 2.1 million+ | All editions, all issues |
| Business articles published | 18,000+ | Since 2017 |
| Platforms | 10 | Built by Cabanga Platforms, owned by the Group |
| Programmes on Cabanga TV | 10,000+ | Nine business channels |
| Businesses live on in3Days websites | 186+ | Twelve countries |
| Publishing frequency | Monthly | Last working day of the month |
Founded 2017. Registered as Cabanga Africa Group Pty Ltd.
About the Group
What is Cabanga Africa Group?
Cabanga Africa Group is a pan-African business group founded in 2017. It runs five business units: the twelve Regional Business Magazines, the Platforms, the Bookshelf, Cabanga TV and Digital (in3Days Africa). Cabanga means to think in Nguni.
When was Cabanga Africa Group founded?
In June 2017. The network grew to twelve regional editions across the following years, with Cabanga Magazine launched in 2019.
How many countries does Cabanga Africa Group cover?
Twelve operating markets and 43 countries reached.
Who owns and runs Cabanga Africa Group?
The group was founded by Oscar Manduku-Habeenzu, MBA, and is registered as Cabanga Africa Group Pty Ltd. Governance sits with a board including a non-executive chairman.
Where does Cabanga Africa Group operate from?
The operating base is in Midrand, Gauteng, with offices in Midrand, Mogoditshane and Chinhoyi.
How A Cabanga Edition Enters A Market
Step 01Choose the market
The market is chosen on trade weight, not population. Cabanga publishes where cross-border business is actually done.
Step 02Name the title
The title is named in the language of that market, and the name always means a form of thinking - Cabanga, Moakanyi, Kufunga, Fikiria, Ganizo, Ironu.
Step 03Recruit the editors
Editorial leadership is recruited inside the market, so the edition is written from within rather than reported from outside.
Step 04Build to the house specification
The edition is produced to the same house specification as every other: 235 x 300 mm, the same grid, the same typography, the same pipeline.
Step 05Join the rate card
It joins the network rate card, which means an advertiser can buy it alone or buy all twelve at one published rate.